Digital Marketing Highlights

As Head of Digital Marketing at Adgo Interactive, I spearheaded data-driven digital marketing strategies that blended technology, data analysis, and creative design to deliver measurable results for hundreds of clients. My role involved leading campaigns across multiple platforms, primarily Meta Business Suite (Facebook & Instagram) and Google Ads, with occasional use of YouTube Ads.

A key aspect of my work was collaborating closely with the creative team to develop and execute omni-channel content strategies, contributing significantly to building and growing brands from the ground up.

Client Highlight: Air Asia Bangladesh
For our priority client, Air Asia Bangladesh, we focused on expanding their digital footprint and connecting with a key youth audience. Through integrated paid and organic campaigns primarily on Facebook and Instagram, we successfully increased their social media following by over 300,000 and drove millions of impressions. Strategic giveaways and targeted engagement campaigns were instrumental in reaching and connecting with their desired youth demographic.

Core Strategies & Techniques:
To optimize campaign performance and achieve client objectives, I employed a range of advanced digital marketing techniques. These included comprehensive audience testing and segmentation, rigorous A/B testing for ad creatives and campaign settings, and randomized control trials to validate audience targeting effectiveness. Furthermore, I utilized advanced retargeting strategies, such as pixel-based and dynamic ads, to maximize conversions and engagement. This overview represents just a snapshot of my work at Adgo, demonstrating my ability to lead impactful digital marketing initiatives and drive significant brand growth through strategic planning and execution.