My Story.
2018 - 2019
In 2018, while in my sophomore year of Bachelors of Business in Marketing, I took my first leap into entrepreneurship. I co-founded a health-tech startup aimed at making medical care more accessible through a digital platform—offering doctor consultations, nursing services, medicine delivery, and video calls. It was an ambitious project, and we were selected for the Grameenphone Accelerator, pitching to major investors and VCs in Bangladesh. But timing is everything. Pre-COVID, the market wasn’t fully ready for a solution like this, and after launching our MVP and seeing some early traction, we had to wind down operations in mid 2019.
2019 - 2023
In April 2019, I started Adgo, a digital marketing agency that blended tech, data, and design to deliver full-scale marketing solutions. We ran campaigns across all platforms, helped build and grow brands from scratch, and worked with hundreds of clients. My favorite part was creating new brands—shaping their identity, launch, and growth. With a strong team of designers, developers, and account managers, Adgo became a place where creativity met data-driven strategy. But after nearly four years, I was ready for a new challenge.
During my time at Adgo, I had to oversee the developments of several products. In the entire developmental process, the part that fascinated me the most was the growing requirement of AI-powered products. My interest in AI grew which led me exit the company in late 2023 and move to Canada in early 2024 to pursue a Master’s in Business Data Analytics.
2024
In 2024, AI, particularly LLMs, was evolving at an incredible pace, reshaping industries, including marketing. I co-founded Wavemark in mid-2024, focusing on AI-driven strategies to help small businesses strengthen their digital presence applying my knowledge to solve real world problem. The journey has involved several pivots as predicting the evolving capabilities of proprietary AI models has been a challenge. It took me a while to realize the importance of building a product that evolves as the proprietary AI models strengthens in capability instead of building a product around their contemporary short comings.
2025
My journey through entrepreneurship has led me to a powerful realizations such as the future of marketing lies at the intersection of creativity, data science, and AI. At Adgo, I discovered how data transforms campaign performance, while Wavemark showed me the potential of agentic AI to revolutionize marketing intelligence. What excites me is building solutions that merge marketing, data, and AI to automate workflows and optimize performance.