Mohammad Faiyaz
Performance Marketing Lead
Hello.
Get to Know Me & My Work
I'm Mohammad, a performance marketer with 5+ years of experience building full-funnel growth programs across paid media and lifecycle marketing. Feel free to explore my journey and discover the weekly blogs that reflect my passion for continuous learning and growth.
About Me.
A growth-focused individual with a forward-deployed mindset. Currently a Performance Marketing Lead in the automotive industry, leading paid media operations and managing AI agents for increasing team productivity. Builder at core, with deep focus on agentic AI and years of hands-on experience in growth, performance marketing, and analytics.
I have worked as a Performance Marketing Analyst running multi-channel acquisition campaigns across paid social and search. I co-founded Wavemark, an AI venture helping small businesses grow digitally, and completed a Master's in Business Data Analytics.
Earlier, I founded Adgo in 2019, a digital marketing agency that served hundreds of clients, and co-founded a health-tech startup in 2018, gaining firsthand experience in the accelerator ecosystem.
Across B2C, B2B, and DTC industries, I have been driving growth through performance, data, and AI.
Skills
Planning and executing targeted online campaigns to drive brand awareness, engagement, and conversions.
